How to Advertise on TikTok

 With over 500 million users across the globe, TikTok presents an enormous possibility for advertisers. The visual application, which lets users edit and share short videos using built-in effects, filters and music - has truly changed the face of marketing by generating unprecedented levels of virality.

 

In the beginning of 2019, TikTok debuted the first version of its ads. Since then, many big brands such as Grubhub, Nike, Fenty Beauty along Apple Music have used TikTok ads to advertise their products in distinctive, visually appealing campaigns. Its advanced targeting capabilities and unique tools for creating ads that make this TikTok Ads platform are unlike most of its competitors. If used correctly it will allow you to make use of one of the largest user pools.

 

 

But, not every company is in a position to profit from the unique features of TikTok. Before you put your time and energy into TikTok advertising there are two important questions you should think about to determine if this advertising platform is suitable for your company.

 

 

What Is the Target Demographic for Your Business?

The majority of the users under the age of 30 (41 per cent are between the ages of 16-24) it's not the best platform for companies that cater to older people.

 

To illustrate this, a lot of popular videos on TikTok focus on topics for youth including homework and school.

 

It's important to note that even though TikTok's audience is mostly young, social networks generally get adopted by younger people at first, then making their mark on demographics of older age. Therefore, it's worth learning how to use the service in order to keep ahead of the game even in the event that TikTok isn't a good option for your company at the moment.

 

 

Do You Have the Budget to Advertise on TikTok?

 

Although larger companies such as Nike, Disney, and Grubhub have jumped on board with advertisements on TikTok to get massive views, TikTok ads might be more expensive for smaller companies.

 

Since ads that are available on this platform are relatively new and uncommon, they're offered at a cost of premium that begins at around $11 per CPM and can rise to $300,000 in total for more extensive campaigns. Additionally, TikTok campaigns require a minimum investment of $500, so they may not be the best choice for your business if seeking an affordable and reliable advertising alternative. So, you may also have a chance to buy TikTok followers for this purpose.

If you've made the decision that TikTok ads are a worthwhile investment for your company Here's how you can begin.

 

 

#1: Create a TikTok Ads Account

 

To begin your first campaign, go to your TikTok Ads home page and click the Create an Ad button.

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Since TikTok Ads is still in beta it is possible to set up ads isn't fully accessible at this point. When you click and a form appears, asking for information to create your account. After you fill in the required information and a representative will be on the phone to setup the TikTok Ads account.

 

 

It could take up to 48 hours for you to get your account. Once you have it then, the procedure for creating ads is pretty straightforward.

 

 

#2: Create a TikTok Ad Campaign

 

On the TikTok Ads dashboard, click the Campaign tab located at on the right, and after that, click on to create. Create button.

 

Choose a next goal for your campaign, which is the goal for your advertisement. At the time of writing you can pick from three options: Conversions, Traffic and App Installation.

 

For setting your budget for the campaign choose either or both the Daily Budget or Total Budget option in the Settings. Be aware you that daily budget as well as the total budget should be at least $500.

 

#3: Set Your TikTok Ad Placements, Details, and Targeting

 

It is the next stage to set up an advertisement section for the campaign. select your locations and target. One of the most beneficial advantages that comes with TikTok's TikTok ads dashboard is that it allows you to select which platforms you'd like advertisements on.

You can also opt for automated placements, in which TikTok decides where the ad will perform the best and puts it there.

Once you've picked your preferred locations then follow the instructions to fill in all the information needed to begin running your advertisement, which includes the relevant URLs displays names, displays names, pictures and categories. You can also choose 20 keywords to describe your app or website that will be used to align your product to the appropriate target audience.

 

This section allows users define the intended audience for your advertisements. Choose the right criteria for location, age gender, gender, languages preferences, devices and many more in order to draw the appropriate people to your ads.

 

If you have a particular segment of people you want to target with TikTok it is possible to create an audience that is custom-made through uploading IDs of current TikTok users. Upload the IDs in an Excel, CSV, as well as a ZIP files.

 

#4: Control Your TikTok Ad Spend, Duration, and Goals

Then, in the Budget & Schedule section, create a budget for the advertising group. You can select either an annual budget (the amount you're prepared to spend every day) or an overall budget (the total amount you're willing throughout the calendar). There's an amount of $50 in the budget for the day, and a $50 minimum for the total budget at the group level. Editor's Note: As of the time of writing there was a minimum budget for daily spending at level of the ad group was $50 USD (as as shown in the image below). The current Help documents of TikTok Ads now quote the minimum daily budget at the level of the ad groups as $20 USD.